If the movie Up taught us anything, it’s that adventure is out there, and you should grab it by the balloon strings. An increasing number of women are doing just that: More than half (57 percent) of global travel company bookings are made by women, according to the Adventure Travel Trade Association.
As the population ages but stays more active, there has been a move away from “the fly and flop” vacations, which is what Chez Chesak, executive director of the Outdoor Writers Association of America, refers to as jetting off to a white sand beach and lounging all day. These days, women, especially those close to retirement age, are more likely to go on safari than to a spa. A worldwide survey of 1,000 women found that adventure travel was the top choice of those age 50-plus.
“Social media and the internet have normalized getting out of your comfort zone for women,” says Pauline Frommer, publisher of the Frommer’s guidebooks and Frommers.com. “It has alleviated some of the fears surrounding women traveling because you see your friends out there on these trips, and then you want to do it.”
Plus, she says, adventure travel is a great self-esteem booster. “When you do something like rappel down a waterfall, it shows you that the limits you have been putting on yourself are not really necessary.”
NOW DEPARTING: YOUR COMFORT ZONE
While relaxing and pampering certainly have their place, adventure travel is all about challenging yourself. That doesn’t mean it’s for adrenaline junkies or triathletes only.
According to Chesak, adventure travel combines three elements: the outdoors, some kind of physical activity and what he calls a “cultural exchange,” where you receive new information about a new place that you’ve never been before. By that definition, bird-watching on the California coast is every bit the adventure that surfing is.
And that’s the point, he says. A whopping 98% of adventure travel is classified as “soft adventure” — things like biking on a towpath or hiking, but not necessarily backpacking. It’s a more accessible (and affordable) way to adventure. “For some people, their adventure might be just a state over.”
Not sure where to begin? There are plenty of great tour outfits that cater to women only. Make sure you do some research and find out how established the tour operator or group leader is, says Frommer. “There is often some risk, so you want to make sure you’re going with someone who has a good track record.”
Along those same lines, you may want to invest in travel insurance.
“Many insurance policies will not cover adventurous activities,” says Frommer. “You don’t need travel insurance for every single vacation, but if you’re going to a place that is remote or where there is not great healthcare, you want evacuation insurance because being medevaced out is expensive.” She advises buying insurance from a third party like squaremouth.com or insuremytrip.com rather than whoever you book your travel through.